FAQ

We start with the brand, not the music. Before choosing a single track we write a music brief: what the brand stands for, who it welcomes, how it wants people to feel and behave in its space. That gives us a musical direction, and from that direction, the curation.

Each zone has its own role and energy level: a lobby doesn’t sound like a bar, and a restaurant at lunch doesn’t sound like it does at ten at night. We design each zone separately and make sure they all belong to the same brand.

From scratch and by hand. We research the brand, the place and its audience, and select track by track. We mix familiar pieces with others the client would never have found alone, and we manage energy and style across the day.

Yes. When a concept comes from somewhere else, we go and listen to the original before curating: Dublin for an Irish pub, Italy for Italian restaurants, Spain for a Spanish hotel chain. A credible curation is not made from a themed playlist.

Through our system, which integrates with the venue’s audio equipment. The client doesn’t need to buy or configure anything: we handle delivery and make sure the music sounds the way it was designed.

Their speaker system. We take care of the rest.

Our solution is built so the venue never goes silent. Continuity is part of the service, not the client’s responsibility.

Yes. Every curation is delivered with levelled volumes: no track jumps out louder than the previous one or gets lost among the others. It’s post-production work we do before the music reaches the venue, and one of the most noticeable differences from a platform playlist.

Almost always. Most installations are plug and play; when the system is complex or multi-zone, we solve it together with the client’s audio installer.

Between the second and third week, depending on the complexity of the project. That’s the time we take to research the brand and design the curation from scratch.

A direct contact. No call centre, no tickets: the person who designed the curation is the one who answers.

We handle it. The client writes to us and we solve it; they don’t have to diagnose anything or deal with an outside provider.

Yes. We work with the brand team, operations, the audio installer or any consultant the client has, so the music is integrated rather than one more item on the list.

Because playing music in a space open to the public is commercial use, different from listening at home. In Mexico the law protects two sets of rights: those of authors and composers, and those of record labels and producers.

The venue that plays the music to the public. It’s the venue’s obligation whatever the source: a music service, radio, a DJ or live music. We guide the client on whom to approach, and recommend confirming their case directly with the relevant bodies.

No. Consumer streaming services are for personal use and their terms prohibit playing them in bars, restaurants, shops or hotels. Using them in a business exposes the venue to penalties.

We design content schedules by time and moment: opening, lunch, afternoon, night. Energy and style change automatically, with no one at the venue having to intervene.

No. The system is plug and play. The client presses play and we take care of the rest. We’re not a platform that creates more work than it removes; we’re hired precisely so nobody has to think about the music.

Yes. We adjust the curation for an event, a date or a campaign without losing the brand’s overall direction.

Music decides how a space feels: how long people stay, how fast they walk, what they remember about the place. Done well, it goes unnoticed; it shows in behaviour.

A playlist is a list of songs that sound good together. A curation starts from the brand and the space, which is why it sounds different from the venue across the street. It’s the difference between playing music and having a sonic identity.

One less thing to worry about. The music stops depending on who’s on shift, a connected phone, or a list someone put together two years ago.

Yes. A shared musical direction keeps the brand consistent across all its locations, with adjustments by zone or by city when needed.

Across Mexico and in Spain, with a single venue or several locations of the same brand.

Hotels, restaurants and bars, retail, gyms and wellness studios, and brand events. Our clients include NH Hotels, Lowe’s, Cartier, Bulgari and American Express.

Both. From a single-location restaurant to a hotel chain with national presence.